Photography, Branding
old grog
The Challenge
Old Grog begins with the story of a pirate who arrived on the shores of Cartagena carrying a thirst for adventure, rebellion, and a proper cold beer. The challenge was turning that character into a craft beer brand that felt genuinely contemporary — not a costume-shop pirate cliche — while still carrying real maritime history and Cartagena's Caribbean energy.
01
Phase One: Brand Foundations
The Strategy
We built the full identity around old-world maritime character meeting the spontaneous energy of Colombia today: warm streets, loud friends, simple plans, and beers shared without ceremony. The system runs from logo, typography, and color through to a signature cannon icon, illustrations, packaging, photography, and social campaign — inspired by Cartagena's colonial history and legendary pirate tales.
A Pirate’s Visual World
Three Beers, Three Personalities
Creative
Execution.
A Collection With Character
Each beer in the collection carries its own color and personality: Old Grog Yellow, a crisp and easy-drinking lager; Old Grog Red, a bold and hoppy red IPA; and Old Grog Brown, a dark and intense black beer.
The Impact
More than a craft beer, Old Grog is an invitation to raise a glass to unexpected adventures, real friendships, and the plans that are never completely planned.
Build Your
Brand.
